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Why start a business: 5 reasons

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To earn more money You might as well talk about it right away so you don't have to come back to it: you may want to start a business to earn more money. It is an honorable motivation, of course. But the reality is a little more complicated. Indeed, starting a business often means earning less money at first, if at all. Subsequently, it often happens that business leaders do not actually earn more than they were paid by being employees. It depends on the economic model, the market, the sector, etc. That being said, of course, bosses generally earn more than the average employee. So yes, you can create a business to earn more money, but don't forget that it can take time ... To be your own boss This simple motivation may suffice. Do you want to manage your working time as you wish? Do you want to be independent and be accountable only to your customers? Tired of following someone else's strategy? Do you want to be the only master on board and put your ideas to the test? So it...
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How to build a digital strategy?

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For example, you may decide to launch a campaign by sharing some of your most interesting content on Twitter, in order to generate more leads through that channel. This campaign is part of your strategy to generate more leads. Define your target customers. For any marketing strategy (offline or online), you need to know which target customer you are dealing with. The Beste marketing strategies are based on detailed buyer profiles , called a buyer persona, and your first step is to create them. Buyer Profiles represent your ideal customers and can be created by doing research, conducting surveys, and interviewing your business' target audience. It's important to note that this information should be based on real data whenever possible, as making assumptions about your audience can lead to the wrong focus of your marketing strategy. To get a big picture of your buyer persona, your research panel should include a mix of customers, prospects, and people outside of your contact dat...
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