How to build a digital strategy?


For example, you may decide to launch a campaign by sharing some of your most interesting content on Twitter, in order to generate more leads through that channel. This campaign is part of your strategy to generate more leads.


Define your target customers.

For any marketing strategy (offline or online), you need to know which target customer you are dealing with. The Beste marketing strategies are based on detailed buyer profiles , called a buyer persona, and your first step is to create them.


Buyer Profiles represent your ideal customers and can be created by doing research, conducting surveys, and interviewing your business' target audience. It's important to note that this information should be based on real data whenever possible, as making assumptions about your audience can lead to the wrong focus of your marketing strategy.


To get a big picture of your buyer persona, your research panel should include a mix of customers, prospects, and people outside of your contact database who come close to your target audience.


But what kind of information should you collect for your target customer profiles in order to fuel your digital marketing strategy? It depends on your business and is likely to vary depending on whether you are in B2B or B2C



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